readers in print
Deccan Herald, Prajavani, Sudha & Mayura share a combined readership of 10.69 million in the country as per IRS 2019 Q2.
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Deccan Herald and Prajavani combined generates 90 million pageviews per month, as per Google Analytics report – December 2021.
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Our journalists are hard at work, bringing you the latest from around the globe, every day.
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We strive to create an honest dialogue with our community.
Bengaluru stands out as the only city in India that attracts economic migrants predominantly for white-collar jobs, resulting in a purchasing power parity that rivals even larger, more established advertising markets such as Mumbai and Delhi. Advertising industry insights reveal that the efficiency and effectiveness of targeting in Bengaluru are significantly higher across various brand categories, due to the influx of upper-middle-class citizens from both India and abroad. Industry figures indicate that Bengaluru is now the third-largest market in terms of advertising expenditures, trailing only Mumbai and Delhi.
In Bengaluru and Karnataka, building brand awareness, salience, and imagery is essential due to the region's growing population, substantial investment, and the increasing purchasing power of its residents. As one of India's and South Asia's foremost global cities, Bengaluru offers exciting opportunities for businesses to establish a presence and achieve substantial market reach.