About the Organization

The Printers Mysore limited is a leading Media Company in India with iconic media brands like Deccan Herald and Prajavani. The Printers Mysore is transitioning from being an integral part of the print media ecosystem to a diversified media group.

Capitalizing on the strength of its media brands, it has embarked on a journey to develop a digital media business for the 21st century media consumer.

Currently Deccan Herald and Prajavani are available across various digital products such as desktop and mobile sites, mobile apps and e-papers. The brands have incrementally increased their focus on Video and social media, by creating specialized content in this area. We have launched an Edutech portal for competitive exam aspirants.

Designation :

Sr Manager / Manager – Programmatic Revenue & Adops

Qualification :

MBA or PGDBM

Number of Positions :

1

Location :

Bangalore

Job Description :

Key Responsibilities:


  • Schedule and launch ad campaigns for websites, Mobile site and Native Apps and custom programs timely and accurately via GAM.
  • Implement Header Bidding stacks across our sites with optimal revenue generation and reporting parameters
  • Implement partnerships with Ad exchanges / Trading desks, manage campaigns, yields and delivery.
  • Assist with Private Marketplace and Programmatic Direct Deals. Create packages and ensure delivery for PMP deals.
  • QA creative for functionality and compliance with technical specifications and content restrictions.
  • Monitor and analyze campaign performance to ensure customer satisfaction and provide suggestions for optimization wherever possible.
  • Investigate and help resolve various ad operations issues (e.g. technical issues, under deliveries, deliver discrepancies, billing disputes) with clients, agencies, third-party platforms, and internal stakeholders.
  • Forecast and manage inventory; Pull various reports as needed.
  • Prepare monthly Direct Sales & Programmatic Revenue Reports as per requirement.
  • Proactive communication with marketing and sales teams on any issues including, but not limited to, expected under deliveries, launch delays, technical issues, etc.
  • Work with Senior Managers on implementing Ad solution processes, standards, best practices.
  • Assist with programmatic network advertising execution including floor and yield bidding techniques, pass back and HB /waterfall hierarchies.
  • Provide detailed financial and analytics reporting on an ongoing basis focusing on fill rate, CPM, and earnings (projected and actual).

Required Qualification, Skills & Experience:


  • Any graduate with MBA or PGDBM is preferred.
  • Minimum 4- 6 years ad operations/trafficking experience via Google AD Manager
  • Minimum 2 years managing programmatic partnerships or working for a DSP, SSP, or Ad Exchange
  • Strong working knowledge of GAMDV 360, Google Analytics, Excel,
  • Knowledge of Photoshop, HTML, javascript, and CSS is preferred.
  • Strong understanding of rich media and third party ad servers (e.g. DCM/DFA, Sizmek, Pointroll, etc.)
  • Strong understanding of network advertising systems such as DSPs, SSPs, ad exchanges, including but not limited to Pubmatic, Yieldbot, ADX, AdSense, and SpotXchange.
  • Capable of high-level data analysis using Excel, Google Analytics, and earnings metrics
  • Strong problem-solving and analytical skills
  • Juggle multiple tasks, ability to prioritize responsibilities, and excellent time management
  • Able to work independently with little supervision
  • Pro-active, quick learner, able to adapt and operate effectively in fast-paced, highly demanding, constantly evolving environment
  • Good written and verbal communication skills; positive attitude, excellent interpersonal skills
This opportunity offers personal and professional growth for those with drive, ambition, and commitment to success.

Please send your resume to


The Printers Mysore careers :

careers@printersmysore.co.in

Tel: +91 80 45557310 Find us on Linkedin